880,000 Cumulative Orders, 2.17 Million Ordered Items
50% Repurchase Rate... Celebration Promotion Until the 15th
SSG.com announced on the 9th that it will hold a celebratory promotion until the 15th to mark the first anniversary of its pet specialty store, 'Mollis SSG.'
SSG.com first launched the specialty store on its mobile web and application (app) in September 2021, and added a PC web specialty store in early January last year to improve accessibility. It has attracted customer visits by making it easy to purchase pet supplies both online and offline, while offering trendy premium products and diverse content.
As of January 6 this year, the cumulative number of orders over the past year exceeded 880,000, with a total of 2.17 million products ordered. The cumulative number of purchasing customers reached 230,000, and the repurchase rate of customers who bought Mollis SSG products more than twice was 50%. Sales of cat toys increased by 135%, and pet food sales rose by 30%, maintaining a steady growth trend. Through exclusive product planning and partner store entries, the number of SKUs handled has expanded from 300,000 at the beginning of operations to about 500,000 this year.
The best-selling products over the year were essential frequently used items such as 'No Brand Pet Dog Pads,' 'Boneless Duck Roll Sticks' snacks, and 'Boneless Chicken Roll Sticks' snacks. The cat snack 'Inaba Churu 120-piece Large Handle Packaging,' exclusively planned by SSG.com in the second half of last year, was sold at more than 20% discount compared to the single item price, and all 1,000 units prepared were sold out, leading to a reorder due to its popularity. The 'Natural Core Pet Holiday Gift Set,' composed of pet food sets and snacks, also sold out all 500 units prepared.
SSG.com strengthened collaboration with key partners to focus on mutual growth. It signed a Joint Business Partnership (JBP) agreement with the partner 'Natural Balance Korea' and conducted an ESG (Environmental, Social, and Governance) campaign involving customer participation, where donations were made when customers wrote product reviews, supporting abandoned dog food and volunteer activities.
From the 9th to the 15th, SSG.com will run the 'Mollis SSG 1st Anniversary Thanksgiving Festival' marketing promotion. Every day from 10 a.m., the first 500 customers will receive a 15% discount coupon applicable to pet category products.
Starting at 10 a.m. daily, special price time deals will be held. On the first day of the event, the 9th, the 'Illum Castanets Custom Cat Tower' will be offered at a discounted price, and the 'Ciao Churu Tuna & Bonito Variety 120-piece' will be sold for 52,900 KRW. Additionally, dry rooms, pet food, nutritional snacks, and supplements will be available at special prices.
Products available for fast delivery through same-day time-specified 'SSG Delivery,' cost-effective large-capacity planning products, best items to help with winter fur care, and traditional Korean clothing (hanbok) products for the holidays will also be offered.
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