Ssangyong Motor Sponsors the '2023 Eoljungnara Hwacheon Sancheoneo Festival'

The photo shows Choo Han-bin, Head of Ssangyong Motor's Gyeonggi and Gangwon Regional Headquarters (left), and Choi Moon-soon, Hwacheon County Governor, signing an agreement ceremony to pledge a cooperative partnership for sponsoring the 2023 Ice Country Hwacheon Sancheoneo Festival and ensuring smooth business operations, followed by a commemorative photo. Photo by Ssangyong Motor

[Asia Economy Reporter Yoo Hyun-seok] SsangYong Motor announced on the 6th that it held a sponsorship agreement ceremony to support the ‘2023 Eoljungnara Hwacheon Sancheoneo Festival,’ providing the compact sports utility vehicle (SUV) Tivoli as a prize vehicle.

The agreement ceremony held on the 5th at Hwacheon County Office in Gangwon Province was attended by Chu Han-bin, head of SsangYong Motor’s Gyeonggi and Gangwon regional headquarters, Choi Moon-soon, Hwacheon County Governor, and other officials.

Since starting sponsorship in 2014 and continuing annually, SsangYong Motor will provide a compact SUV Tivoli and smart thermometer tumblers as prizes through a lottery for participants during the festival. In addition, the company plans to operate promotional booths displaying vehicles such as the Torres and New Rexton Sports Khan at the event site and distribute frost removers, an essential winter item, to visitors as part of on-site promotional activities.

The Eoljungnara Hwacheon Sancheoneo Festival, symbolized by the first-class water species Sancheoneo (Korean trout), is held for 23 days from January 7 to 29 in the clean and pleasant nature of Hwacheon. The festival’s slogan is “Unfrozen kindness, unforgettable memories.” It offers about 70 diverse experience programs, including ▲Sancheoneo ice fishing ▲Sancheoneo lure fishing ▲Sancheoneo bare-hand catching ▲night fishing ▲foreigners’ fishing area ▲world ice sled experience ▲ice bobsleigh ▲ice soccer and curling, providing a variety of enjoyable activities.

Started in 2003, the Eoljungnara Hwacheon Sancheoneo Festival is the largest winter festival in Korea, attracting over one million visitors annually since 2006. It is the only festival designated as an honorary cultural tourism festival by the Ministry of Culture, Sports and Tourism.

A SsangYong Motor official said, “The Hwacheon Sancheoneo Festival, considered one of the world’s four major winter festivals, has been continuously sponsored by SsangYong Motor in partnership with Hwacheon County since 2014. We will continue to host various festival sponsorships and events to communicate with customers and provide them with enjoyment.”