Vital Beauty Launches Limited Edition 'Super Collagen Essence' in Collaboration with Kitty Bunny Pony

Amorepacific Vitalbeauty's 'Super Collagen Essence New Year (NEW YEAR) Special Edition'. Photo by Vitalbeauty

[Asia Economy Reporter Moon Hyewon] Amorepacific's Vital Beauty announced on the 6th that it will release a limited edition 'Super Collagen Essence New Year (NEW YEAR) Special Edition' in collaboration with fabric design brand KittyBunnyPony to celebrate the Year of the Rabbit 2023.

This special edition is composed of a kit including a 28-day supply of Super Collagen Essence, an additional 15-day supply as a gift, and a KittyBunnyPony pouch. The lively pink packaging symbolizing Super Collagen Essence features KittyBunnyPony's signature pattern 'Happy Bunny' carrying a gift bundle, designed to offer a healthy start to the new year.

Super Collagen Essence, a fast-absorbing low-molecular liquid collagen that allows easy skin care by drinking, is one of Vital Beauty's best-selling products. Since the launch of the Super Collagen line in 2010, over 100 million bottles have been sold.

From today, it can be purchased at the Vital Beauty Naver Brand Store, and from the 9th at major online malls including KakaoTalk Gift (limited to 14-day supply from the 14th). As a limited edition, sales may end early.

Meanwhile, the main ingredient of Super Collagen Essence, 'AP Collagen Enzyme Hydrolyzed Peptide,' is an individually recognized collagen ingredient that was the first in Korea to receive skin improvement functionality approval from the Ministry of Food and Drug Safety through Amorepacific's proprietary technology. Human application tests confirmed significant improvements in a total of 12 indicators, the highest number in Korea. It has dual functionality that helps maintain skin health by moisturizing the skin and protecting it from damage caused by ultraviolet rays.