Shinsegae Food's 'No Brand Burger' Surpasses 200 Stores

3 Years and 6 Months Since Launch in August 2019
Expansion Planned in Honam Region in the First Half of the Year

Shinsegae Food announced on the 5th that No Brand Burger has surpassed 200 stores. It has been 3 years and 6 months since the first store opened in Hongdae after launching No Brand Burger in August 2019.

The company analyzed that the growth of No Brand Burger is due to offering menus with excellent taste and quality at reasonable prices: single items priced between 2,500 and 5,900 KRW, and sets (burger, fries, drink) between 4,500 and 7,700 KRW, which has resonated well with young customers.

They also cited that differentiated marketing to provide a unique experience exclusive to No Brand Burger, satisfying the main customer base of young people, has been one of the reasons for its popularity.

To continue this popularity, Shinsegae Food plans to strengthen the release of original menus exclusive to No Brand Burger and unique marketing this year, while expanding stores to the Chungcheong region and the Honam region, which is scheduled to open in the first half of the year.

A Shinsegae Food representative stated, "We will continue to introduce value-for-money menus, the brand concept, to increase customer satisfaction. We plan to develop No Brand Burger into a leading domestic burger franchise by carrying out various unique marketing activities."