Samsung Electronics Proposes "Opening the Super-Connected Era with Customized Experiences" at CES 2023

Largest Exhibition Featuring Sustainability, SmartThings, and Partnership Keywords
Connecting Samsung Products like Neo QLED 8K and Family Hub with Partner Products

A Samsung Electronics model is introducing the SmartThings Ecosystem Zone at the Samsung Electronics exhibition hall inside the Las Vegas Convention Center, USA, where CES 2023 is being held.
[Photo by Samsung Electronics]

[Asia Economy Reporter Han Yeju] Samsung Electronics proposes "Bringing Calm to Our Connected World" at CES 2023, the world's largest electronics exhibition held from the 5th to the 8th (local time) in Las Vegas, USA.

Samsung Electronics has set up the largest exhibition hall among participants at the Las Vegas Convention Center, covering 3,368㎡ (approximately 1,019 pyeong), and under the keywords ▲Sustainability ▲SmartThings ▲Partnership, it allows visitors to experience connections beyond device-to-device, including connections between people and people, and people and the environment.

In particular, to enable a more effective experience of SmartThings' differentiated technology, the entire exhibition hall is organized not as a simple product display but focused on experiences such as ▲Sustainability ▲Home Security ▲Family Care ▲Health & Wellness ▲Entertainment ▲Smart Work.

Various scenarios were created by connecting Samsung Electronics products such as the 2023 Neo QLED 8K, new Family Hub products, several Bespoke home appliances, mobile devices including Galaxy Z Fold4 and Flip4, Galaxy Watch, smart monitors, and partner company products.

At the entrance of the exhibition hall, five screens including a large LED screen approximately 8.6m wide and 4.3m high were installed to allow visitors to preview the hyper-connected experience.

Meanwhile, Samsung Electronics is introducing for the first time the "Large-capacity Integrated Greenhouse Gas Treatment Facility (RCS)" that can safely process process gases used in semiconductor manufacturing. Samsung Electronics is the first and only company in the semiconductor industry to utilize RCS.