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60% of Netflix Members Worldwide Have Watched Korean Works

'The Glory' Ranks 6th Worldwide on Netflix as of the 2nd
'Island' Tops Charts in Indonesia and 3 Other Countries

The soaring popularity of K-dramas continues. Following the success of the movie 'Parasite' and Netflix dramas such as 'Squid Game' and 'All of Us Are Dead', interest in Hallyu content has increased, and the enthusiasm for Hallyu is expected to remain strong this year as well.


Forbes Praises Song Hye-kyo's Starring Role in 'The Glory'... "Creative Script"

According to the OTT ranking aggregation site 'FlixPatrol', as of the 2nd, 'The Glory' starring Song Hye-kyo ranked 6th worldwide on Netflix. Released on the 30th of last month, 'The Glory' tells the story of Moon Dong-eun (played by Song Hye-kyo), a victim who suffered from school violence in her childhood and takes revenge on the perpetrators and bystanders. This is the first revenge drama written by writer Kim Eun-sook, who penned 'Secret Garden', 'Goblin', and 'Mr. Sunshine'.


60% of Netflix Members Worldwide Have Watched Korean Works Netflix original drama "The Glory" starring Song Hye-kyo. Photo by Netflix.

'The Glory' ranked first in a total of nine countries including Hong Kong, Singapore, and Indonesia. Additionally, it ranked second in the Philippines and Qatar, and third in Japan and the Maldives.


In particular, 'The Glory' received praise from foreign media immediately after its release, drawing attention. The American economic magazine Forbes said, "Watching the first episode of 'The Glory' is not easy," adding, "It vividly shows that school violence is a cruel act that leaves indelible physical and emotional scars."


It continued, "The work shifts its story direction without warning?from horror to melodrama, then to a murder mystery," and introduced, "This creative script was written by Kim Eun-sook, who also wrote the hit 2016 drama 'Descendants of the Sun' starring Song Hye-kyo."


Tving Original 'Island' Ranks First in the Philippines, Thailand, and More

The Tving original series 'Island', released on the same day as 'The Glory', is also popular. 'Island' is a fantasy action drama depicting the journey of characters fighting against evil that attacks the mysterious island of Jeju, starring Kim Nam-gil, Lee Da-hee, and Cha Eun-woo.


60% of Netflix Members Worldwide Have Watched Korean Works Photo by Tving Original Series 'Island' screen capture.

In Korea, it is released through Tving, and overseas, it is released twice every Friday via Amazon Prime Video. 'Island' ranked first in four countries including Indonesia, the Philippines, Vietnam, and Thailand, and ranked second in Hong Kong, Malaysia, and Singapore.


6 out of 10 Netflix Global Members Watched Korean Content

Thanks to the strength of K-dramas, it was revealed that 6 out of 10 Netflix global members watched Korean content last year. Netflix announced through its official global newsroom on the 29th last year that "60% of global members watched at least one Korean title in 2022."


The most-watched Korean title by Netflix viewers was 'All of Us Are Dead'. This work tells the story of students trapped in a school where a zombie virus outbreak began, fighting together to survive while waiting for rescue, and it ranked first in the non-English series category on Netflix last year.


ENA drama 'Extraordinary Attorney Woo' also ranked second in the non-English series category on Netflix last year. 'Extraordinary Attorney Woo' depicts the survival story of Woo Young-woo, a rookie lawyer with a genius intellect and autism spectrum disorder, at a large law firm. Additionally, 'Business Proposal' ranked eighth in the non-English series category, further boosting the popularity of Korean-language works, Netflix reported.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


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