Coca-Cola Launches 'Rabbit Package' to Celebrate the Year of the Rabbit

Illustration Set of 2... Embracing Happiness and Warmth

Coca-Cola Rabbit Package. Photo by Coca-Cola.

Coca-Cola announced on the 3rd that it will launch the 'Coca-Cola Rabbit Package' to celebrate the Year of the Rabbit.

The newly released product features a rabbit illustration symbolizing the Year of the Rabbit, with a white rabbit on Coca-Cola's signature red background to enhance visual appeal.

The package includes two types of illustrations. One depicts a family of rabbits hopping together, and the other shows them sharing a kiss, conveying happiness and warmth shared with loved ones.

The Coca-Cola Rabbit Package will be available in Coca-Cola and Coca-Cola Zero 250mL, 350/355mL cans, and 300mL, 500mL, 1.5L, 1.8L, and 2L PET bottles. It can be found at convenience stores, supermarkets, and online channels.

A Coca-Cola representative said, “Through various marketing activities including the limited edition package, the release of New Year rabbit emoticons, and TV commercials, we support the magical start of a year spent with cherished people.”