Application of Rabbit Character ‘Riba (REVA)’
[Asia Economy Reporter Eunmo Koo] Tory Burch, a brand operated by Samsung C&T Fashion Division, announced on the 3rd that it has launched the 'Luna New Year' capsule collection featuring a specially designed rabbit character 'Reva' to celebrate the Year of the Rabbit 2023.
The rabbit, the fourth animal in the 12 zodiac signs, symbolizes luck and the moon, and also represents compassion, elegance, and beauty. Tory Burch chose the rabbit character 'Reva,' expressed in a mosaic style along with the lucky and joyful red color, as the design point. The entire silhouette of the rabbit as well as the shape of its ears were featured and applied in various items through prints, embroidery, and patches.
The collection includes cashmere rabbit cardigans in cream and pink tones, tote bags featuring red color and white rabbit designs, mini tote bags combining cream color with a large rabbit character, mini bucket bags made with T monogram and jacquard fabric, and sneakers emphasizing rabbit ears and tails. Additionally, various accessories such as rabbit mini wallets, card wallets, rabbit charm earrings, and neckerchiefs were released.
Tory Burch's Luna New Year capsule collection is available at major stores nationwide, as well as on SSF Shop, Samsung C&T Fashion Division’s fashion and lifestyle specialty mall, and Tory Burch’s official website.
Park Kangseong, Tory Burch team leader, said, “To celebrate the Year of the Rabbit, we have released various products featuring a rabbit character symbolizing luck, elegance, and beauty. The lovely rabbit character not only brings joy and happiness but also serves as a stylish styling item.”
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