GS Retail Launches 'Yopyeon Convenience Store' Service in Partnership with Yogiyo

Operating over 5,000 products including convenience meals, delivery within 1 hour of order

[Asia Economy Reporter Eunmo Koo] GS Retail announced on the 3rd that it has partnered with the delivery application Yogiyo to launch the ‘Yopyeon Convenience Store’ service based on its convenience store GS25 locations.

Yopyeon Convenience Store is a quick commerce (instant delivery) service created by combining GS Retail’s nationwide distribution network with Yogiyo’s expertise in operating delivery and takeout platforms. GS Retail plans to leverage its nationwide instant delivery infrastructure connecting its convenience store GS25, supermarket GS The Fresh, and the Yogiyo app to make a strong push into quick commerce.

Yopyeon Convenience Store is a service that allows customers to order GS25 products through the Yogiyo app. It can be easily accessed via the Yopyeon Convenience Store menu on the main screen of the Yogiyo app. The products available for order through Yopyeon Convenience Store include about 5,000 items such as convenience store staples like lunch boxes and ready-to-eat meals, snacks, and small-pack fresh foods for one- to two-person households. Customers can choose either instant delivery to their desired location or a takeout service where they pick up their order directly from the store. Alcoholic beverages can be purchased when using the takeout service. Ordering is available from 11 a.m. to 10 p.m.

GS Retail initially launched the Yopyeon Convenience Store service at 500 GS25 stores and plans to expand it to more than 6,000 stores within the first half of the year, rapidly building a quick commerce service network without blind spots.

Kim Kyung-jin, head of GS Retail’s Quick Commerce Business Division, said, "By collaborating with Yogiyo and newly launching Yopyeon Convenience Store following Yomart, we are leading the industry with an unparalleled scale of quick commerce network. We will strengthen differentiated competitiveness based on GS Retail’s quick commerce capabilities, which are building a mesh-level instant delivery network, and accelerate activities to increase franchisees’ profits."