Focused Programming of Popular Holiday Products Including Premium Kitchenware and Gourmet Foods Until the 18th
[Asia Economy Reporter Eunmo Koo] Lotte Homeshopping announced on the 3rd that it will hold a special exhibition called "Seol Ma-eum Han Sang," focusing on premium kitchenware, food gifts for the Lunar New Year, and convenient meals reflecting recent trends until the 18th of this month.
Lotte Homeshopping has pre-secured a large quantity of popular kitchen brands and premium domestic and international food products, which have recently increased in preference, and will feature them intensively. During the event period, customers can receive up to 1 million KRW in reward points based on the number of purchases and order amounts. Additionally, through a lottery, 10 people will be given Lotte Resort vouchers worth approximately 2 million KRW, and 1,000 customers participating in the wish-making event will receive reward points.
On TV home shopping, starting from the 5th on the "Choi Yura Show," they will introduce the Japanese representative cast iron pot brand "Vermicular" with the "Rice Pot Cast Iron Electric Rice Cooker," followed by the German kitchen luxury brand "WMF Pot Set" and "Fissler Pressure Cooker," and the world's best-selling French kitchen luxury brand "Tefal Frying Pan Set."
They will also showcase popular overseas food products secured in large quantities through prior planning. On the 5th, the Spanish representative dish "John Cook Deli Meat Iberico Ham Set" and on the 7th, the 126-year-old "Greek Attiki Natural Nectar Honey" set will be featured. Other popular products such as "German Sch?nenberger Organic Dandelion Juice" and "Italian Giuseppe Balsamic Oil" will also be sold.
They will sell premium domestic food products including "Jeju Special Large Hairtail," freshly caught and frozen directly from Jeju Island on the 5th, as well as "Hoengseong Hanwoo," "Nuruk Gulbi," and "Gijang Seaweed." The representative food specialty program "Kim Naun's Yori Jori" will present "Kim Naun The Kitchen LA Galbi" on the 4th, and "Tasty;Mat" will sell "Choi Hyun-seok Flower Galbi and Sirloin Grill Set" on the 6th, offering a variety of convenient meals that are easy to enjoy.
During the event period, the T-commerce channel "Lotte One TV" will offer up to 30% additional reward points, and the online mall will present a wide variety of popular Lunar New Year products by category, including broadcast products, department store products, and recommended products by price range. Furthermore, from the 18th for three days, a "Quick Delivery" special exhibition will be held exclusively in the Seoul area for customers who have not yet purchased Lunar New Year gifts. The mobile TV "ELive" will introduce special exhibitions such as "Top 10 Lunar New Year Gift Foods" and children's gift products like "Benetton Kids Seolbim."
Kang Jae-jun, head of the food division at Lotte Homeshopping, said, "To celebrate the first face-to-face Lunar New Year in three years, we have prepared a rich special event ranging from premium gifts to food that the whole family can enjoy together," adding, "We will expand the lineup of popular holiday products and provide reasonable shopping opportunities through various benefits."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
