Gwangju Lotte Department Store, Main Sale Event for Lunar New Year Gift Sets Until the 20th

Strengthening Premium Products by Major Product Categories

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Department Store Gwangju Branch announced that it will conduct the main sales of Lunar New Year gift sets from the 2nd to the 20th.

Gwangju Branch has further strengthened premium products by major product categories, anticipating that the preference trend for high-end gift products emphasizing "value for the heart" will continue during this Lunar New Year holiday amid the COVID-19 situation.

First, the quality of gifts has been further enhanced by upgrading the grade of Korean beef and the sweetness of fruits, and expanding the introduction of certified seafood.

Considering that the proportion of 1+ grade or higher among all Korean beef gift sets sold last year was 70%, an increase of about 30 percentage points compared to before COVID-19 (2019), this year the number of premium Korean beef gift set items of 1+ grade or higher has been increased by more than 40%.

Representative products include the "Prestige No.9 Royal Gift (2 million KRW)", "Korean Beef Premium Ilmi Gift (1.3 million KRW)", and "Chef's Korean Beef Tenderloin Chateaubriand Gift (550,000 KRW)".

For fruit gift sets, the average sweetness of fruits has been raised by about 10% compared to before, and for seafood gift sets, certified gift sets have been secured to enhance trust in the products.

Regarding wine, various premium wines recommended by Lotte Department Store's professional sommeliers have been prepared.

These include "Penfolds Grange (1.5 million KRW)", widely known as the top line of Penfolds, Australia's national treasure, and "Albert Bichot Gift (400,000 KRW)", prepared in a limited quantity of 12 sets at the Gwangju branch.

Additionally, you can find "Montes Alpha Gift (70,000 KRW)", consisting of two representative wines from Montes, which was the first in Korea to surpass cumulative sales of 10 million bottles, and "Concha y Toro Gran Reserva Gift (70,000 KRW)", a Lotte Department Store exclusive product made from grapes produced in the vineyards of the famous Chilean winery Concha y Toro.

Regional representative gift sets made with carefully selected ingredients and standards from the Honam area, reflecting the producer's sincerity, have also been prepared.

You can find various Hampyeong Cheonji Korean beef gift sets made from Korean beef carefully raised in Hampyeong, Jeollanam-do, such as the "Hampyeong Cheonji Korean Beef Sincerity No.3 Gift (420,000 KRW)".

There are also regional luxury specialties such as "Wando Live Abalone Gift (250,000 KRW)", "Heuksando Skate Gift (market price)", and "Jangheung Jeongnamjin Baekhwago Gift No.2 (203,000 KRW)".

Han Bok-yang, head of the food team at Lotte Department Store Gwangju Branch, said, "This Lunar New Year, we expect a significant increase in customers visiting the store to personally deliver gift products filled with heart and sincerity to their loved ones," adding, "Although it is a cold winter, we hope everyone spends a warmer Lunar New Year holiday with their family."

Honam Reporting Headquarters Reporter Shin Dong-ho yjm3070@asiae.co.kr