L'Occitane Launches 'Shea Lavender Hand Cream'

[Asia Economy Reporter Moon Hyewon] L'Occitane announced on the 2nd that it will exclusively launch the 'Shea Lavender Hand Cream' in Korea to welcome the New Year.

The Shea Lavender Hand Cream contains 20% shea butter, which strengthens the moisture barrier of hands dried out in the cold winter, and the subtle scent of lavender keeps the hands soft.

L'Occitane captured a cozy and relaxed day in the life of model Ahn Yujin, like shea butter, in the new photo shoot. Starting with the release of this photo shoot, L'Occitane will carry out the 'THE Shea Butter' campaign with Ahn Yujin. This campaign, which contains the shea butter story with over 40 years of heritage, will be sequentially revealed through L'Occitane's official Instagram.

A L'Occitane Korea representative said, "Since the Shea Lavender Hand Cream is exclusively launched in Korea, the photo shoot was conducted in a traditional Korean hanok," and added, "We hope you start 2023 fragrantly with L'Occitane hand cream, where the powerful moisturizing effect of shea butter and the relaxing herbal scent of lavender harmonize."