Event at On and the Beauty until the 15th of next month
Up to 10% card discount, up to 15% overlapping discount
December color makeup sales up 30% YoY
[Asia Economy Reporter Yuri Kim] Lotte ON On and the Beauty announced that it will hold the 'All About Beauty' event for two weeks from the 2nd to the 15th.
Lotte ON explained that this event is the first On and the Beauty event of the new year and has been prepared with the greatest benefits ever. When purchasing department store beauty brands, customers can receive up to a 10% instant card discount, and every day from 10 a.m., the first 2,023 customers will be given up to a 15% overlapping discount coupon. During the event period, On and the Beauty will showcase newly launched exclusive products and exclusive planned products, and On and the Beauty Club members will also have opportunities for trial groups and additional L.Point accrual.
In December (1st to 28th), Lotte ON On and the Beauty saw base makeup and color makeup sales increase by 40% and 30%, respectively, compared to the same period last year. Men's cosmetics sales also increased by 70%. Lotte ON stated, "This year, with the heightened endemic (periodic infectious disease outbreak) atmosphere, vibrant makeup using various colors is expected to become a trend," adding, "Therefore, we have gathered new beauty products and popular items in various colors to offer the greatest benefits ever."
From the 1st, the new 'Dior Mitzah Edition' product will be first introduced at On and the Beauty. This limited edition product features six makeup items, including Dior Forever Couture Cushion and Rouge Dior, capturing the unique style of Mitzah Bricard, Christian Dior's muse. The Bobbi Brown Luxe Eyeshadow NEW Collection, made by combining historically popular colors into a limited edition package, will also be first showcased at On and the Beauty.
Members of the On and the Beauty exclusive membership, 'On and the Beauty Club,' will have the opportunity to participate in beauty trial groups to directly try popular and new products from brands such as Chanel, Fresh, and Cl? de Peau Beaut?. When purchasing from more than 10 department store beauty brands including Dior, Bobbi Brown, and Sulwhasoo, customers can earn up to 10% of the purchase amount in L.Points, and an additional 3,000 points will be awarded when purchasing popular products selected by On and the Beauty.
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