Emart24, Transport Daetong Promotion... "Giving Away One Year of Lunch Expenses"

'Ssudyo Kim Tokki' Collaboration Product Sale

Models at Emart24 are introducing promotional products for the "Year of the Rabbit Great Luck" campaign. (Photo by Emart24)

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 1st that it will hold the ‘Year of the Black Rabbit Great Luck’ promotion, selling season-limited food products that wish for good fortune in the new year and offering coupons equivalent to a year’s worth of lunch expenses through a lottery.

Emart24 is introducing 10 types of food products in collaboration with Jeomsin, the nation’s No. 1 fortune-telling application (app) service. These products come with either a sticker scratch that allows customers to check their New Year fortune or a randomly included New Year fortune card.

Customers who purchase three or more Jeomsin collaboration products will be entered into a lottery to win 260 coupons worth 5,000 KRW (1 winner), 130 coupons worth 5,000 KRW (2 winners), 260 coupons worth 1,500 KRW (4 winners), and 240 coupons worth 5,000 KRW (240 winners). Customers wishing to participate in the coupon giveaway event can accumulate stamps by scanning the Emart24 app integrated barcode when paying for the products at stores nationwide.

To celebrate the Year of the Black Rabbit, Emart24 is partnering with ‘Kimtokki Studio,’ which is very popular among the MZ generation (Millennials + Generation Z) for its Instagram cartoons that convey support and comfort, to sell 14 types of Kimtokki collaboration products. To commemorate this collaboration, customers who collect and verify 20 different ‘Kimtokki Lucky Cards’ by the 31st will be eligible for a first-come, first-served prize of Emart24 gift certificates worth 1 million KRW for 3 winners.

An Emart24 official said, “To welcome the Year of the Black Rabbit 2023, we are introducing food products that allow customers to check their New Year fortune and obtain customized talismans, as well as unique products featuring the Kimtokki character. We will do our best to introduce a wider variety of products and improve the taste and quality of our products so that differentiated Emart24 products can secure a strong competitive advantage in the market.”