SKT Launches Regular Coffee and Fruit Delivery Service... Includes T Universe Benefits

Launch of T-Uju Regular Delivery Service

[Asia Economy Reporter Cha Min-young] SK Telecom announced on the 21st that it has launched the subscription-based regular delivery product, ‘T Wooju Regular Delivery Service.’

The T Wooju Regular Delivery Service is a service where, once subscribed, orders are automatically placed every month and deliveries are made regularly according to the selected delivery cycle.

SKT stated that as its first regular delivery service, it will offer a total of 15 products from 7 partner companies, ranging from capsule coffee, milk, cheese, solid toothpaste, coffee beans, seasonal fruits, razor blades, to artworks (paintings).

In the food and beverage category, the service provides ▲ four products including capsule coffee and coffee beans from the coffee brand ‘Droptop’ ▲ two products such as milk, soy milk, and cheese from ‘Seoul Milk’ ▲ three products from the fruit delivery service ‘Jinmatgwa’ by ‘Jinjjamashinneun Gwail’ ▲ two capsule coffee products from the coffee brand ‘Twosome Place.’

In the lifestyle category, it includes ▲ two shaving products from the popular Amazon brand ‘Lazy Society’ ▲ one eco-friendly oral care kit product from the eco-friendly beauty brand ‘Tone28’ ▲ one artwork subscription product from the artwork subscription service Pinzzle.

Customers can set different desired delivery addresses for each product when subscribing to multiple products. The initial products are composed of monthly delivery items, but in the future, products that can be received 1 to 4 times a month will be added.

SKT emphasized that unlike existing selected products which require procedures such as registering Wooju Pass coupons on partner company pages, the T Wooju website allows customers to select subscription products, make payments, and register delivery addresses all in one place, enhancing customer convenience.

SKT offers an average discount of about 30% upon initial subscription, as well as additional discounts and partner company gifts depending on the service usage period of 3, 6, or 9 months. However, it cannot be selected as an additional benefit for existing Wooju Pass products and can only be subscribed to as a single product.

Yoon Jae-woong, head of SKT subscription marketing, stated, “We will continue to expand the lineup of regular delivery service products to increase customers’ subscription service options and convenience.”