Earned the Nickname 'Sweety Boy' While Creating the 'Dalkom Series'
Ranked No.1 in Search Volume Among Broadcasters for Qatar World Cup Commentators
On the 19th of last month (local time), one day before the opening of the 2022 Qatar World Cup, Lee Seung-woo was seen visiting the Al-Egla training ground in Al Khor, Doha. Photo by Yonhap News
[Asia Economy Culture Young Intern Reporter] Commentator Lee Seung-woo's phrase "It's sweet" was selected as the most talked-about quote among commentators during the 2022 Qatar World Cup.
According to the social media big data analysis platform SomeTrend, Lee Seung-woo's "It's sweet" was chosen as the top viral quote from the World Cup commentators. This remark originated during the Group C match between Argentina and Saudi Arabia, when Lee mentioned, "From a striker's perspective, when the ball bounces to me, it feels sweet," referring to an Argentine shooting opportunity.
Following this, Lee Seung-woo used the phrase "It's sweet," creating the 'Sweet Series' and earning the nickname 'Sweety Boy.' Additionally, Lee produced many memorable quotes such as "They give as much stoppage time as karaoke service," and "Messi is the god of football, but his celebrations are somewhat bland. Honestly, I want to teach him the 'Should I go or not dance.'"
Meanwhile, Lee Seung-woo ranked first in search volume among commentators from the three major broadcasters during the Qatar World Cup. According to search data analysis platform Black Kiwi, which compiled Naver keyword search volumes for commentators from the three broadcasters between November 18 and December 18, Lee Seung-woo topped the list with 1.56 million searches. The second place was Ahn Jung-hwan from MBC with 754,000 searches.
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