Global skincare brand COSRX announced that on November 24th, during the Naver Beauty Superweek live commerce event held in collaboration with Director Pie, it recorded 280,000 visitors on the same day, ranking first among beauty brands during that time slot and achieving the highest daily sales volume of the year for the company.
Additionally, during the seven-day Naver Beauty Superweek Black Friday sale from November 24th to 30th, the high-intensity derma skincare line ‘The RX’ grew by 458% compared to the previous promotion, driving strong performance.
The ‘Naver Beauty Superweek × COSRX Ultra-Black Friday Sale’ was the largest discount event of the second half of the year, held only once, covering all products. COSRX received enthusiastic responses from consumers with unprecedented discount rates and abundant benefits introduced for the first time to establish customer touchpoints for its new product ‘The RX’ during this Black Friday sale.
On November 24th, the one-day-only Brand Day live event featured sets personally selected by Director Pie offered with exceptional benefits, along with plentiful goods inspired by YouTuber Director Pie’s jacket design, including a black satin mini bag, hairbands, and mask packs.
Moreover, two top purchasers of ‘The RX’ were awarded Shinsegae gift certificates, and the top purchaser received an Apple Watch Series 8. Generous giveaways such as three sample sets were provided to all customers, garnering high praise.
Director Pie, who successfully led this Naver Brand Day live event, is a beauty creator with a strong influence in the beauty industry, boasting 980,000 subscribers. She has served as ELLE Beauty Director and General Director of the Clean Beauty Lab, and is known for her extensive knowledge of cosmetic ingredients and communication skills. She highly praised COSRX’s ‘The Vitamin C 23 Serum’ as “a product centered on active ingredients that I have always wanted to create, finally launched by COSRX,” and it attracted significant attention from domestic consumers by being selected as the TOP OF TOP vitamin ampoule effective for blemishes and anti-aging.
Through the Naver Superweek Black Friday event held with Director Pie, COSRX’s ‘The Vitamin C 23 Serum’ ranked 5th overall in the skincare category for the most purchased products and 2nd overall in the essence category of Beauty Window’s popular products. Additionally, it ranked 1st overall in the essence category in October. Encouraged by such customer support, COSRX extended the encore promotion from December 2nd to 4th.
Meanwhile, the Director Pie TOP selected item ‘The Vitamin C 23 Serum,’ which led the sales during this Naver Black Friday sale, is a high-intensity whitening and wrinkle-improving functional serum filled with 23% pure vitamin C that minimizes irritation and revitalizes dull and rough skin conditions.
In this event, COSRX introduced for the first time the new product ‘The Vitamin C 13 Serum,’ which lowers the pure vitamin C content to 13% to further reduce irritation while providing a watery moisture sensation to address various skin concerns. Overcoming the limitations of vitamin serums, it offers a moist texture that finishes refreshingly without stickiness when applied to the skin. For those new to vitamin C serums or who prefer a light and refreshing formulation, ‘The Vitamin C 13 Serum’ is recommended.
A COSRX representative stated, “During the seven days of Superweek, the newly introduced ‘The RX’ line surpassed the ‘One Step Pad,’ ‘Full Fit,’ and ‘Cica’ lines to become the top sales share, receiving much love. In the highly competitive domestic market for new products, the two vitamin serums have gained attention and successfully settled in, with positive reviews from actual buyers continuing and becoming popular through word of mouth.”
Furthermore, the representative added, “We will actively reflect customer feedback to offer new and better benefits. We will also provide satisfying benefits to customers during the first half-year settlement and the Black Friday event in the second half of next year.”
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