AudinFutures Collaborates with Japan's Avex Entertainment on 'Neogen' Project

[Asia Economy Reporter Jang Hyowon] Audin Futures announced on the 13th that it will collaborate with Avex Entertainment, Japan's largest entertainment agency, to enter the Japanese market with its cosmetics brand 'Neogen.'

Since August, Audin Futures has been promoting a marketing collaboration with Avex to facilitate Neogen's entry into Japan.

Avex is Japan's largest entertainment agency with annual sales of 1.4 trillion KRW. It introduced TVXQ and SHINee to Japan through collaborations with Korea's SM Entertainment. It is also revitalizing the Korean Wave in Japan through partnerships with YG Entertainment, which produced BLACKPINK.

An Audin Futures representative stated, "We have started discussions with the company's main members to finalize future plans," adding, "Through exchanges with Avex, we are planning sales agreements with Japan's largest pharmacy Matsumoto Kiyoshi, Japan Alibaba, and the online mall Rakuten."

The representative also said, "We are planning marketing activities utilizing performances in collaboration with Avex talents and popular clubs in Roppongi and Shibuya," and added, "We expect not only to increase Neogen's brand awareness in the Japanese market but also to continue generating sales."

Furthermore, the representative said, "The company has declared its entry into the entertainment business as a new venture," and added, "We are aiming for collaboration with Avex on entertainment projects through this promotion."