[Asia Economy Reporter Jang Hyowon] Hyundai Motor Securities analyzed on the 13th that Ananti, as a premium resort, is expected to achieve growth comparable to Japan's Hoshino Resort due to increased member satisfaction through securing spatial capacity. The target stock price was set at 15,000 KRW.
Researcher Kwak Minjung of Hyundai Motor Securities explained in a report on the same day, "Ananti has a business model most similar to Japan's Hoshino Resort," adding, "It is divided into an operation platform development and sales division, and a resort operation division, securing a differentiated platform."
Researcher Kwak stated, "Major growth occurs mainly in three areas: operation, development, and ownership, and additionally, growth is expected on the online platform through the launch of the platform business," and analyzed, "Lake de Ananti Code Cheongpyeong is scheduled to open in 2024, and Village de Ananti Jeju is planned to open in 2025, expecting continuous expansion of new platforms."
He continued, "This year, Ananti's cumulative number of members is about 46,800, increasing by 10% annually on average, and additional member inflow is expected through strengthening 'brand value,'" forecasting, "By 2025, the cumulative number of members will exceed 54,000 through the launch of Village de Ananti and Lake de Ananti Code."
Furthermore, he added, "Growth will be driven by operational performance growth based on continuous increases in average daily rate (ADR) and continuous increases in occupancy rate (OCC) due to increased member satisfaction through securing spatial capacity as a premium resort."
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