Gwangju Bank Holds Closing Ceremony for 2nd Employee SNS Supporters 'GwangEunInssa'

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Gwangju Bank announced that it held the closing ceremony for the 2nd term of its employee SNS supporters, ‘Gwang-eun Inssa,’ aimed at revitalizing SNS promotion.

After launching the first term of ‘Gwang-eun Inssa’ last year, which sparked a digitalization trend using SNS as a medium for communication with customers, the bank recruited the 2nd term, selecting a total of 20 people reflecting their active willingness and aspirations. From March, over nine months, they created content for Gwangju Bank’s official SNS accounts (Facebook, Instagram, YouTube), significantly expanding communication channels by increasing followers and subscribers by 23% compared to the previous year, thereby promoting Gwangju Bank’s brand image externally.

In addition, by carrying out various missions such as producing YouTube videos and SNS channel content for Gwangju Bank brand promotion, they not only formed an internal culture that raised employees’ interest in SNS promotional activities but also received positive evaluations for contributing to the digital bank image and securing potential customers through the expansion of SNS channels.

At the closing ceremony, Bank President Song Jong-wook and employees watched videos produced during the 2nd term of ‘Gwang-eun Inssa’ and reflected on the activities. They promised to continue spreading the Gwangju Bank brand to local residents and customers and to exert influence as a leader driving change and innovation.

Song Jong-wook, President of Gwangju Bank, said, “As competition intensifies with the digitalization of finance and financial patterns change to lifestyle-oriented and hyper-personalized, we must quickly read these changes and lead innovation to drive transformation. Let us create together a sustainable 100-year bank that has a brand with unique charm, trusted and loved by local residents and customers, by providing financial services with stories, marketing that stimulates customers’ emotions, and expanding communication channels with customers through digital financial platforms.”

In the fierce financial environment where the concept of a main bank is disappearing due to the entry of fintech and big tech companies into finance and the emergence of internet banks, Gwangju Bank recognized that simply providing financial services cannot satisfy customers and that marketing to show brand appeal and communication with customers are necessary.

As a result, the bank is attempting various challenges to break away from the rigid image of financial brands and approach customers with a more friendly image.

Gwangju Bank continues efforts to meet customers closely by introducing various financial information, new products, and events through official SNS accounts such as Facebook, Instagram, and YouTube, and by conducting events. In May, it held a UCC contest for customers, and in July, for employees, continuing unique communication with customers.

Also, through the 12th term of university student ambassadors this year, the bank is strengthening its role as a bridge between the bank and customers by communicating with youth customers, participating in various social contribution activities, and conducting online promotional activities responding to the untact era.