NVT Partners with 11st Following SK Stoa and Wemakeprice... 'Largest Offerwall Network'

[Asia Economy Reporter Hyungsoo Park] Adison, the largest offerwall network in Korea operated by KOSDAQ-listed company NBT, is increasing its influence in the domestic commerce market.

NBT announced on the 8th that it has launched the Adison offerwall service on Korea’s e-commerce platform ‘11st’. This marks the third partnership achievement with a leading domestic e-commerce platform this year.

Through the partnership agreement, NBT has built and operates the offerwall system within the 11st platform. The offerwall service launched by NBT on 11st provides platform users with opportunities to earn SK pay points for free by completing various missions. The SK pay points earned for free can be used like cash when purchasing products on 11st.

As Adison has continued to secure partnership achievements with leading domestic e-commerce platforms such as SK Stoa, Wemakeprice, and now 11st this year, NBT expects visible performance growth centered on its core business sectors in the first half of next year as well.

A company representative said, "E-commerce platforms have definite user consumption destinations and, above all, show high purchasing tendencies, so the demand for point accumulation is also highly valued." They added, "Since major platform partnership achievements have followed one after another centered on the Adison offerwall service this year, steady performance growth momentum is continuing through the initial service construction and operation period and is expected to continue into the first half of next year."

The Adison offerwall operated by NBT links and builds a point network connected to advertisers within the existing platform system to provide the service. It assigns advertiser missions such as watching ads and following SNS accounts to users and provides partnership platform points for consumption, adopting a business model where both consumers and companies can mutually win-win. Partnerships with platforms that have many active users act as a direct performance barometer.

Adison offerwall, which is partnered with leading domestic platforms across industries including webtoons, finance, and mobility, has maintained a steep growth trajectory since its launch and has established itself as the largest offerwall network service in the industry in just over three years.