Held at Yangtze River Hotel in Shanghai, China with Local Chinese-speaking Companies Participation
Led by Busan Shanghai Trade Office, Promoting Busan, Gyeongnam, and Busan New Port
[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] On December 7th at 6 PM local time, Busan City held an investment attraction briefing session inviting Chinese-speaking companies at the Yangtze River Hotel in Shanghai, China.
Due to the prolonged COVID-19 pandemic in China, it has been difficult for domestic companies to enter the market, and the country is still implementing a 'Zero-COVID' policy that locks down areas with virus outbreaks, imposing many restrictions on domestic companies' investment attraction activities in China.
This investment attraction briefing was organized considering these difficulties, led proactively by the Busan Shanghai Trade Office, which has already entered the Chinese market, in cooperation with Gyeongnam Province and the Busan Port Authority Shanghai Office, to promote Busan, Gyeongnam, and Busan New Port as the optimal investment destinations to Chinese-speaking companies.
The briefing was attended by over 70 large corporations and listed companies from various sectors, showing high interest. Participants included the American global company Westinghouse Electronics, ship and offshore plant construction company COSCO Shipping Heavy Industry, Yonghui Mart, the second largest supermarket chain in China, Tofflon, specializing in pharmaceutical equipment and medical research, and the Senior Vice Chairman of the Shanghai Industrial Association.
During the briefing, the Busan-Jinhae Free Economic Zone presented in real-time online about ▲location environment and competitiveness ▲investment guide and incentives ▲current status of invested companies and success stories, introducing the strengths of investment attraction to participating companies.
Following this, a real-time online Q&A session was held, actively communicating to resolve participants' questions, which received great responses.
Additionally, presentations on investment attraction for the Busan New Port hinterland by the Busan Port Authority, promotional videos for investment and tourism in Busan and Gyeongnam, and a promotional video for the 2030 Busan World Expo bid were shown.
In particular, Deputy Mayor for Economic Affairs Seongwon Lee delivered a video opening speech, conveying a hopeful message to participating companies that, in addition to the world-class Busan Port, if the 2030 World Expo is hosted in Busan, the city could present a new vision.
A city official stated, “Since 2020, to overcome the disruption of overseas exchanges caused by the prolonged COVID-19 pandemic, we have been conducting offline investment attraction promotional activities annually targeting local overseas companies. In this briefing, we also invited Busan companies already operating in China to facilitate mutual exchanges with Chinese-speaking companies, naturally creating opportunities to connect through business.”
The Busan Shanghai Trade Office is doing its best not only with this investment attraction briefing but also in promoting Busan within China through online channels.
Last August, ten famous Chinese Wanghong (influencers) were selected as a promotional group to promote Busan, and through them, from September to November, various attractions of Busan such as the film city, beautiful cafes, festivals, and the 2030 Busan World Expo were promoted over three months.
As a result, more than 77 million local Chinese viewers watched the promotional videos, recording explosive view counts.
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