APR Forment, Winter Limited Edition 'Cheotnun' Sold Out... "Leading K-Perfume"

[Asia Economy Reporter Song Seung-yoon] APR announced on the 7th that the winter limited edition perfume product "First Snow" from the perfume & lifestyle brand FORMENT has sold out.

First Snow, released by FORMENT on the 1st, is the second winter limited edition following last year's "Baekya (White Night)." Since the end of last year, FORMENT has been launching seasonal limited products based on its essential lineup. This year, it introduced a total of five editions. FORMENT's First Snow sold out its initial stock as of the 3rd, when the first snow fell in Seoul, and immediately released a second batch. This batch also sold out within three days. Having secured a third reorder batch, FORMENT set a record by selling out the initial stock of all editions released this year.

FORMENT has planned and developed its products based on a cotton base scent created in collaboration with top-tier master perfumers. The fragrances developed in partnership with Chanel Perfume House's master perfumer Francois Bernt and French fragrance house Argeville perfumer Jennifer Jambon are characterized by their subtle yet luxurious scent. FORMENT is the only domestic brand ranked within the top 10 in the perfume brand reputation index announced monthly by the Korea Corporate Reputation Research Institute. In July, it also released a limited edition product in collaboration with the vodka brand Absolut.

A FORMENT representative said, "As the seasonal editions gain popularity, lifestyle products are also experiencing a simultaneous rise alongside perfumes," adding, "We will maintain our brand power leading K-perfume through active collaborations with different brands along with seasonal products."