Volkswagen SUV Tiguan, 60,000 Units Sold Domestically

[Asia Economy Reporter Hyunseok Yoo] Volkswagen announced on the 7th that its sports utility vehicle (SUV) Tiguan has surpassed 60,000 units in cumulative sales in South Korea.

Volkswagen Tiguan sold a total of 3,230 units up to November this year, achieving cumulative sales of 60,071 units since its first launch in South Korea in July 2008. Tiguan is the only imported SUV model to surpass 60,000 units in cumulative sales.

Since its launch, Tiguan has ranked first 22 times as the monthly best-selling model by the Korea Automobile Importers & Distributors Association (KAIDA). In particular, in 2020, it set a record as the only imported SUV to exceed annual sales of 10,000 units.

The unwavering popularity of Tiguan is attributed to its high product quality based on Volkswagen’s solid fundamentals, combining excellent marketability and outstanding economic efficiency. Additionally, its reasonable price in the 40 million KRW range attracts demand from the 30-40 age group considering both domestic and imported SUVs, leading to their choice.

The second-generation facelifted Tiguan demonstrates excellent performance with the next-generation EA288 evo engine, as well as outstanding fuel efficiency, satisfying owners. It is also equipped with abundant safety and convenience features that meet domestic customers’ preferences, including Volkswagen’s innovative advanced driver assistance system ‘IQ.Drive - Travel Assist’ and the intelligent interactive lighting system ‘IQ.Light - LED Matrix Headlamps.’

The total ownership cost reduction program, which lowers the burden of vehicle maintenance costs, is also evaluated as a key factor in Tiguan’s popularity. Buyers receive a ‘5-year/150,000 km warranty extension program’ along with the ‘Accident Repair Total Care Service,’ which supports up to five instances of deductible payments for insurance repairs at official service centers.

Considering the diverse needs of domestic customers, expanding the range of choices by diversifying body types, powertrains, and drivetrains has also contributed to increasing Tiguan’s popularity. First, Tiguan’s trims were expanded to front-wheel drive and all-wheel drive models to accommodate various customer lifestyles. In August, the new 7-seater Tiguan Allspace with a gasoline engine was introduced, building a stronger Tiguan lineup.

Meanwhile, Volkswagen Financial Services is offering various benefits through Tiguan financial promotions until the end of December. For customers purchasing the Tiguan 2.0 TDI Premium, a ‘0% interest installment financing’ promotion is available, allowing operation of the model for 36 months interest-free. Additionally, a ‘residual value guaranteed installment financing’ promotion offers up to 49% residual value guarantee with a low interest rate of 3.2%.