Aekyung 'Bicolor' Launch Commemorative Pop-up Store Opens

Operation Until January 31 Next Year

Aekyung Industrial's launch commemorative pop-up store for 'Bicolor'. Photo by Aekyung

[Asia Economy Reporter Moon Hyewon] Aekyung Industrial's beauty dental brand ‘BYCOLOR’ is operating a pop-up store to celebrate its launch.

BYCOLOR is a beauty dental brand that means finding one's true color to express genuine ‘selfhood.’ It applies highly functional oral care as well as emotional and differentiated designs emphasizing ‘color.’ Rather than using color simply as a design element, it features ‘color-coded customized oral care’ that manages various oral problems by matching colors with oral diseases.

The BYCOLOR pop-up store will be operated until January 31 next year at Lotte Department Store Yeongdeungpo branch’s ‘Get That Shot’ and Lotte Department Store Dongtan branch’s ‘Nodot Prize’ stores.

From the toothpaste red carpet in various colors to a trendy photo zone with a bathroom concept, the space is designed to feel BYCOLOR’s unique healthiness and vitality. In addition, SNS certification and purchase events for visitors are prepared to provide various attractions and entertainment.

At the brand launch, BYCOLOR released yellow ‘Healthion Toothpaste’ for those with sensitive oral conditions who can select colors according to their individual oral concerns, blue ‘Dazzling Toothpaste’ for those worried about yellow teeth, and red ‘Cheery Toothpaste’ for those concerned about bad breath and mouth discomfort.

BYCOLOR Cheery Toothpaste has been clinically proven to reduce bad breath in just 5 days of use and to suppress oral microorganisms causing bad breath after 2 weeks of use. It also contains red menthol with retinyl palmitate, effectively improving various types of bad breath.