[Asia Economy Reporter Lee Gwan-joo] Daewoong Pet, a pet healthcare specialist company, announced on the 6th that it has launched the pet supplement brand 'Anywell.'
Daewoong Pet Anywell is a pet-customized supplement brand that focuses on specific parts or symptoms of pets such as gut, eyes, joints, and obesity management. Along with the brand launch, two products, 'Anywell Plant-based rTG Omega-3' and 'Anywell Probiotics Immune,' were also released.
Last month, Daewoong Pet officially entered the domestic pet supplement market by launching 'Impactamin Pet for Dogs and Cats,' a high-dose vitamin 'Impactamin,' a steady seller of Daewoong Pharmaceutical, developed exclusively for pets.
Daewoong Pet plans to target the domestic pet supplement market with a two-track strategy: inheriting Daewoong Pharmaceutical's existing brands such as Urusa, Beaaze, and EZN6 and presenting them exclusively for pets, and operating the pet-customized brand 'Anywell.'
The newly released 'Anywell Plant-based rTG Omega-3' is a triple-functional supplement combining omega-3 oil with vitamin D and vitamin E. Omega-3 oil improves pets' blood circulation and blood triglycerides and helps skin and coat health. Vitamin D is good for bone health, and vitamin E prevents omega-3 oxidation and supports immunity. It uses rTG omega-3, which has higher purity and better absorption than existing EE and TG omega-3.
'Anywell Probiotics Immune' is a probiotic product that simultaneously manages pets' gut health and immunity. It contains 17 types of gut-friendly probiotics, including two strains with anti-inflammatory effects (L.casei, S.Thermophilus). Three types of prebiotics, which serve as food for probiotics, are also included. The number of bacteria in 'Anywell Probiotics Immune' is 15 billion per packet, with a guaranteed count of over 1 billion.
Moon Jae-bong, CEO of Daewoong Pet, said, "Recently, there has been an increasing demand among pet owners for customized products that manage gut, joint, and eye health, and we expect Anywell to be a good choice." He added, "Going forward, Daewoong Pet will continue to introduce products that actively meet consumers' needs with differentiated strategies."
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