[Asia Economy Reporter Song Seung-yoon] SPC Samlip announced on the 5th that it will sell a season-limited edition of the mini steamer shaped like a hotteok steamer called the 'Hojjimi Enamel Edition.'
The 2022 version of Samlip Hotteok's popular merchandise 'Hojjimi,' the 'Hojjimi Enamel Edition,' is a mini enamel pot modeled after the red hotteok steamer placed in front of convenience stores during winter. By adding 200ml of water to the pot, placing hotteok on the strainer, covering it with the lid, and heating it for one minute, you can enjoy the moist texture of freshly steamed hotteok as if it were just steamed in the steamer. It can be heated on both gas stoves and induction cookers, making it versatile for use at home or camping sites. It cannot be used in microwaves or ovens.
SPC Samlip is pre-selling a package consisting of the Hojjimi, Samlip Hotteok (6 pieces in 2 packs), gloves, and tongs through major online shopping malls such as GS SHOP, 11st, and Lotte ON. The sales channels will gradually expand. Until the 9th, SPC Samlip's official Instagram account is also holding a 'Hojjimi Launch Event.' By commenting on the relevant post and tagging a friend, five winners will be selected by lottery to receive the Hojjimi Enamel Edition.
An SPC Samlip official said, "Samlip Hotteok releases hotteok merchandise every year to provide customers with an enjoyable brand experience," adding, "This year, we hope everyone has a warm winter with the Hojjimi Enamel Edition, which allows you to enjoy hotteok in the most delicious and warm way anytime and anywhere."
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