CJ Nanum Foundation Launches 'Joyful Meal' Campaign to Support Special Meals for Food-Insecure Children During Winter Break

Providing Special Menus Like Steak and Truffle Cream Risotto to Children at Risk of Food Insecurity
Online and Offline Donations Conducted via CJ ONE App and 'tvN Jeulgeun Jeil' Seongsu Popup Store

[Asia Economy Reporter Eunmo Koo] CJ Nanum Foundation announced on the 5th that it will carry out the donation campaign "Joyful Meal," which supports special meal menus for children at risk of food insecurity during the winter vacation.

Since 2017, CJ Nanum Foundation has been running the "Resonance of a Meal" campaign, providing special meal kit menus and food ingredients to local children's centers, delivering a total of about 58,000 meals to approximately 9,500 children. This year, through the donation campaign, they plan to provide abundant special meals to 140 local children's centers, including those in island and mountainous areas where it is difficult to access various dining options, and to children at risk of food insecurity due to care gaps during the vacation period.

Especially this year, the campaign is being carried out under the name "Joyful Meal" in collaboration with tvN's year-end campaign "tvN Jeulgeun Jeil." Anyone can participate in donations online and offline through the CJ ONE application and the tvN Jeulgeun Jeil Seongsu pop-up store, and donations will be made in a 1:1 matching format, where special meals are provided to children at risk of food insecurity equal to the amount of funds raised.

The special meals provided this time consist of menus favored by children, ranging from CJ Freshway meal kits such as beef chuck pepper steak, truffle cream risotto, rose noodle tteokbokki, to handmade cookies, offering abundant food and joyful memories to children at risk of food insecurity due to care gaps during the winter vacation.

The donation campaign can be participated in from today through the "Joyful Meal" banner on the CJ Donors Camp website or the CJ ONE app using CJ ONE points, credit card, or mobile phone payment. Additionally, from the 9th to the 25th, participation is possible via dedicated kiosk terminals at the tvN Jeulgeun Jeil Seongsu pop-up store operating in Seongsu-dong, Seoul.

A prize event for donation participants has also been prepared. Among those who write comments after online donations and offline participants at the tvN Jeulgeun Jeil Seongsu pop-up store, 200 people will be selected by lottery to receive tvN Friends plush dolls, tvN Jeulgeun Jeil special toolboxes, and other tvN special goods.

A CJ Nanum Foundation official said, "Since the COVID-19 pandemic, care gaps have increased, and many children worry about their meals. We hope many people will participate in donations so that vulnerable children can spend a joyful winter vacation with abundant special meals without worrying about their meals."