Emart Significantly Expands Cost-Effective Lunar New Year Meat Gift Sets

E-Mart's Lunar New Year meat gift sets under 100,000 won. (Photo by E-Mart)

[Asia Economy Reporter Jeon Jinyoung] Emart announced on the 5th that, considering consumers' shopping basket burdens due to high inflation, it has increased the quantity of livestock gift sets priced under 100,000 KRW by 60% compared to last Lunar New Year.

The cost-effective livestock gift sets, which were only 4 in 2020, have expanded threefold to 12 sets this Lunar New Year. Emart will sell various gift sets under 100,000 KRW, including Hanwoo (Korean beef), marinated meat, and imported meat sets, centered on pork sets.

First, Emart prepared 5,000 pork sets, a 40% increase from before, consisting of 4 types, and added promotions such as a 10% discount with event cards and a buy 10 get 1 free offer on popular products.

As representative products, the ‘Kaljip Samgyeopsal and Moksim Mixed Set’ is sold for 80,820 KRW and the ‘Eolluk Doyaji Premium Set’ for 62,820 KRW when paying with event cards. The Kaljip Samgyeopsal and Moksim Mixed Set consists of 15mm thick pork belly with uniform knife cuts and pickled vegetables to accompany it, while the Eolluk Doyaji Premium Set features the Eolluk Doyaji breed, which has been improved for quality.

For the first time, marinated meat gift sets under 100,000 KRW are introduced. The ‘Marinated Beef Set,’ composed of marinated beef bulgogi and beef LA ribs, is sold at a 20% discount for 71,200 KRW when paid with event cards, enhancing cooking convenience and versatility.

The ‘Peacock Hanwoo Bulgogi Set,’ which sold out early during both last Lunar New Year and Chuseok pre-order periods, has increased its quantity by 20% and is sold at a 20% discount for 71,040 KRW when paid with event cards.

Moon Juseok, head of Emart’s livestock team, said, “Polarized consumption in livestock gift sets has been intensifying every year, and with this year’s price increases, demand for cost-effective sets is expected to grow further. Keeping this in mind, we have significantly increased the quantity of cost-effective gift sets and prepared new gift sets to reduce the burden of purchasing gift sets this Lunar New Year.”