[Asia Economy Reporter Jeon Jinyoung] Lotte ON announced on the 5th that it will hold the '2022 Lotte ON Brand Awards,' which announces the brands that received the most love from customers throughout the year.
The Brand Awards introduce popular brands divided into major categories such as fashion, beauty, and luxury. In addition, the premium beauty specialty store On and the Beauty's 'Beauty Awards' and Lotte Department Store Mall's 'Department Store Brand Awards' will also be held.
To commemorate this event, Lotte ON offers up to a 10% instant discount depending on the payment method and card company when purchasing brands and products selected for the awards until the 18th of this month.
This year's number one fashion brand was 'Beanpole Family,' and the beauty brand was 'Sulwhasoo.' As department store brands, 'Beanpole Ladies' and 'Lacoste' were listed, and 'Helen Kaminski' was selected as a fashion accessories brand.
At Lotte ON's premium beauty specialty store On and the Beauty, events specialized for beauty products are held. This year's trends were identified as five categories including 'Return of Color Cosmetics' and 'Clean and Vegan Beauty,' and about 50 popular products were selected according to categories such as basic care, perfume and body care, and makeup.
In the luxury basic care category, the number one product was 'Est?e Lauder Advanced Night Repair Serum,' and in perfume, 'Dior Miss Dior Blooming Bouquet Eau de Toilette' was selected. Various products such as 'Yves Saint Laurent Encre de Peau Cushion' were introduced as popular makeup items.
Kim Eunsoo, head of Lotte ON's marketing team, said, "Starting this year, Lotte ON is sequentially launching vertical services such as beauty, fashion, and luxury with highly reliable brands, and is solidifying its position as a brand shopping platform by actively conducting marketing activities with various brands. We planned the Brand Awards by grouping the achievements created by each brand into interesting keywords, so we hope you experience the one-year journey of Lotte ON and the brands along with various benefits."
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