"Red Ginseng Also Online" KGC Ginseng Corporation Increases Jeonggwanjang Hwalgilryeok 2030 Share

[Asia Economy Reporter Eunmo Koo] KGC Ginseng Corporation's "Jeonggwanjang Hwalgi-ryeok" is rapidly growing as a popular health gift item among the MZ generation (Millennials + Generation Z), who value convenience and fun elements.

According to KGC Ginseng Corporation on the 3rd, Jeonggwanjang Hwalgi-ryeok recorded an average annual sales growth rate of 44% over the past three years (2019?2021), achieving sales of 40 billion KRW in just last year. Approximately 60% of the online sales volume of Hwalgi-ryeok comes from customers in their 20s and 30s.

Jeonggwanjang Hwalgi-ryeok is an energy-boosting ampoule that combines 6-year-old red ginseng concentrate with traditional ingredients such as ginger, jujube, goji berry, omija, and astragalus, along with vitamins B and C. It allows easy replenishment of energy with just one bottle, making it a favored product for travelers.

Recently, it has revitalized the red ginseng market by showing an average annual sales growth of 265% in the Kakao Gift market. The flagship product "Energy Box" reflects the concept of recharging energy in daily life in its design and includes encouraging messages such as "Walk Only on Flower Paths" and "Overcome Monday Blues" inside the package, making it a hit product among the MZ generation familiar with social media communication styles.

Recently, the company has strengthened its lineup targeting the 20s and 30s generation by launching "Jeonggwanjang Hwalgi-ryeok JOY" with a grapefruit honey flavor. Jeonggwanjang Hwalgi-ryeok JOY is a grapefruit honey-flavored red ginseng product that adds grapefruit concentrate and honey to Hwalgi-ryeok. It features a refreshing flavor by combining the beloved grapefruit honey taste, popular among the 20s and 30s through caf? drinks and fruit syrups, with the existing Hwalgi-ryeok.

Jeonggwanjang Hwalgi-ryeok JOY contains 6-year-old red ginseng concentrate, ginger, jujube, goji berry, omija, astragalus, vitamins, arginine, and taurine all in one bottle, helping to lightly recharge daily vitality. Its compact ampoule form allows for convenient consumption anytime and anywhere, such as at school, office, or gym.