Coats and Paddings Selling Well in the Severe Cold

Winter outerwear such as padded jackets sold on 11st. (Photo by 11st)

[Asia Economy Reporter Jeon Jinyoung] As a cold wave warning was issued and severe cold weather prevailed, sales of winter fashion items have surged.

According to 11st on the 3rd, sales of winter fashion accessories such as coats, jackets, jumpers, and gloves increased compared to the previous week from the 28th of last month to the 1st.

For women's clothing, coats increased by 15%, jackets by 8%, and jumpers by 24%, while for men's clothing, coats rose by 19%, jackets by 28%, and jumpers by 56%.

Padding and down jumpers jumped significantly by 149%, hats by 108%, and gloves by 27%, indicating an increase in purchases of cold-weather gear.

Gmarket also saw growth in outerwear and cold-weather gear during the same period. Women's padded jumpers increased by 48% compared to the same period last week, women's coats by 23%, and women's mustangs by 53%.

For men, padded jumpers rose by 140%, padded vests by 107%, and coats by 82%.

For cold-weather accessories, neck warmers increased by 121%, gloves by 384%, padded boots by 285%, and heat-generating innerwear by 251%.

Zigzag, a style commerce platform operated by Kakao Style, announced that from the 28th to the 30th of last month, sales of padded items through the same-day delivery service 'Jikjin Delivery' increased by 128% compared to the same period last week. During the same period, glove sales increased by 698%, earmuffs by 295%, and padded items by 68%.

According to Ably, from the 21st to the 27th of last month, the search volume for 'padding' recorded about 300,000, and thermal products such as thermal underwear and Heattech also ranked in the top 10 real-time search keywords.