Sojinkong Invites Celebrities Including Baek Jong-won to Support Small Business Recovery

[Asia Economy Reporter Donghyun Choi] The Small Enterprise and Market Service announced on the 2nd that it will conduct 'Celebrity Mentoring' for small business owners undergoing management improvement and re-startup throughout December.

Celebrity Mentoring is handled by Theborn Food Service Industry Development Institute in the dining sector and 11st in the e-commerce sector. The mentoring targets are 10 small business owners participating in the 2022 Hope Return Package management improvement and re-startup support policy, selected by Theborn Food Service Development Institute and 11st based on their determination to retry and item differentiation.

Theborn Food Service Industry Development Institute will provide mentoring to 5 small business owners on overall dining operation areas such as main menu and sauce development, work environment improvement, and packaging enhancement. 11st plans to mentor small business owners aiming to enter e-commerce by analyzing their sales items and developing key products to share sales know-how.

In particular, group mentoring will directly involve Baek Jong-won, CEO of Theborn Food Service Industry Development Institute, and Park Tae-woo, Strategy Officer of 11st.

Group mentoring for small business owners in the dining sector undergoing management improvement and re-startup will be held on the 14th in Yesan, Chungnam. Group mentoring in the e-commerce sector is scheduled to take place on the 20th in Myeongdong, Seoul.

During the meeting, including group mentoring, celebrity mentors will deliver encouragement messages, share industry status and success know-how, and engage in Q&A sessions.

Park Seong-hyo, Director of the Small Enterprise and Market Service, stated, “We hope that mentoring from promising companies in the dining and e-commerce sectors will provide practical help to small business owners dreaming of a comeback,” adding, “We will strive to empower small business owners to stand up again and succeed in their comeback through the hopeful messages delivered by celebrity mentors.”