[Asia Economy Reporter Lee Isul] Actor Song Joong-gi's influence was tremendous. JTBC's Friday-Saturday-Sunday drama 'The Youngest Son of a Conglomerate' swept the number one spot on online video service (OTT) charts in major Asian countries.
According to Asia's largest OTT platform Viu on the 1st, 'The Youngest Son of a Conglomerate' ranked first in the most-watched content for ten days after the release of episodes 1 through 6 in Indonesia, Malaysia, Hong Kong, Singapore, Thailand, and the Philippines. Viu exclusively purchased overseas broadcasting rights and resold them to local partners worldwide. This is significant as it marks a step beyond the K-drama genre, which had been limited to romance.
A Viu representative said, "It is very impressive that it has transcended genre limitations. Asian viewers typically prefer romance comedy genres among K-dramas, but 'The Youngest Son of a Conglomerate,' despite being a corporate drama, has received great love due to its solid storyline and the presence exuded by actor Song Joong-gi."
They added, "The steep success curve is attributed to the thrice-weekly release schedule, which increased early immersion for OTT subscribers, as well as the popularity and recognition of actor Song Joong-gi, who has long established a strong fandom overseas through dramas like 'Descendants of the Sun.'"
Besides 'The Youngest Son of a Conglomerate,' Viu also offers various genres of Korean dramas such as 'Three Bold Siblings,' 'Cheer Up,' 'True Sword Match,' and 'Blind.' Previously, 'Love According to the Law' and 'If You Wish Upon Me' led the K-drama craze by gaining great love in 16 countries including Asia, the Middle East, and Africa.
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