"CJ CheilJedang Expands Home Meal Lineup with Plant-Based Protein 'Hetbahn Plantetable Grain Bowl' Launch"

Introducing Two Light Meals: 'Byeongarikong Grain Bowl' and 'Hallapino Grain Bowl'

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang’s ‘Hetbahn’ is diversifying its ‘home meal’ lineup by introducing new products made from plant-based protein to meet consumer demand for light and 부담 없는 meals amid the increase in vegetarian population and the spread of low-carb, high-protein trends.

CJ CheilJedang announced on the 1st that it has launched the grain-based protein bowl ‘Hetbahn Plantable Grain Bowl.’ The company plans to expand its grain-based category to meet consumer needs for light and 부담 없는 meals amid the rise in vegetarian population and the spread of low-carb, high-protein trends.

The Hetbahn Plantable Grain Bowl is available in two varieties: ‘Chickpea Grain Bowl’ and ‘Jalapeno Grain Bowl.’ The Chickpea Grain Bowl features a mild flavor with whole ingredients such as chickpeas, sweet potatoes, corn, and barley. The Jalapeno Grain Bowl contains black beans and jalapenos, commonly found in Mexican cuisine, offering an exotic taste and aroma.

This new product uses the ‘New Sterile Rice Process’ technology developed over 26 years by Hetbahn, which perfectly sterilizes the contents located deep inside the container, allowing it to be stored at room temperature for 9 months. The cooking method is also simple, requiring only 1 minute and 30 seconds in the microwave. Each serving (160g) contains 8g of protein, equivalent to 2.6 egg whites, and has obtained the international vegan certification V-label.

A CJ CheilJedang official said, “We expect the ‘Hetbahn Plantable Grain Bowl’ to receive high consumer response as it allows them to enjoy a light yet satisfying meal by preserving the natural taste and nutrition of plant-based ingredients,” adding, “We will continue research and development to offer various menus that suit consumer lifestyles and preferences.”