New TMON's Growth Strategy is Strengthening Partnerships

Department Stores and Home Shopping Also Join TMON... Strengthening Partner Collaboration

E-commerce company TMON's growth strategy, newly introduced after being acquired by Qoo10, is taking shape. Following the strengthening of the direct purchase (jikgu) sector to create synergy with overseas direct purchase company Qoo10, TMON is also focusing on collaboration with shopping channel partners such as department stores and home shopping. Since the appointment of CEO Ryu Kwang-jin, a founding member of the open market Gmarket, efforts to implant a success DNA are gaining momentum.

According to industry sources on the 1st, TMON recently officially opened the 'T-GETHER' special section and began strengthening collaboration with partners. T-GETHER is characterized by operating through partnerships with other shopping channels such as home shopping, department stores, and outlets, selectively exposing products on TMON. Currently, it has partnerships with 29 shopping channels including Lotte Department Store, GS SHOP, and Shinsegae Shopping, showcasing over 3,200 representative products.

Collaboration with these shopping channels on TMON was previously operated in the form of a general affiliate mall. From the second half of this year, TMON prepared an integrated section and launched T-GETHER. Here, users can click on each channel to selectively view products and also sort them by discount rate, sales volume, customer satisfaction, and more. As a result of showcasing competitive products from multiple platforms in one place, positive outcomes are emerging. According to TMON, sales as of October increased by about 50% compared to the same period last year when operated as a conventional affiliate mall.

The reason department stores and home shopping channels, which have their own sales sites, join TMON is analyzed to be due to different customer bases. Unlike department stores, customers visiting e-commerce platforms are mainly from the MZ generation (Millennials + Generation Z). By expanding sales channels through TMON entry, they can increase transaction volume. A TMON official explained, "Each shopping channel is also linked to its brand home, allowing direct promotion and customer metric monitoring, making sales management easier."

Previously, TMON had massively listed direct purchase products sold on Qoo10 to create synergy with Qoo10. The successive launch of its own fashion brand (NPB) was also interpreted as a strategic move to enter the overseas reverse direct purchase market through Qoo10.