[Asia Economy Reporter Eunmo Koo] Transbeverage announced on the 1st that its premium liqueur X-rated will be available at 7-Eleven stores nationwide.
X-rated is a product made by infusing Sicilian blood orange, mango, passion fruit, and more into Jean Marc XO Vodka, a premium French vodka distilled nine times.
Transbeverage explained that although X-rated is an alcoholic beverage intended for adults, as suggested by the name referring to the highest movie rating, it is suitable for casual enjoyment due to its light 17% alcohol content and sweet taste. X-rated has recently become famous among trendsetters as part of the "pink liqueur trend" and is sold at popular clubs, lounges, rooftops, and large supermarkets in Korea.
With X-rated now available at 7-Eleven, young customers interested in home-tending and home parties are expected to benefit from the added convenience of "Seulsegwon" (living near a convenience store). Additionally, 7-Eleven stores are stocked with most of the ingredients needed for cocktails using X-rated, allowing for convenient and easy home-tending.
A Transbeverage representative said, "With the launch at 7-Eleven, consumers can now enjoy premium liqueurs easily anytime and anywhere," adding, "We will continue to strive to help more consumers experience a sophisticated drinking culture more easily through various channels."
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