Product Display on Floor Possible with Transparent OLED... LGD Applies 'Transparent Floor' for the First Time

LG Display Applies 'Transparent OLED Floor Solution' for the First Time at SM Brand Marketing Flagship Store
Installing Transparent OLED on Store Floor to Maximize Promotion Impact and Space Efficiency

A customer visiting SM Brand Marketing's flagship store 'Gwangya@Seoul' is experiencing the 'Transparent OLED Floor Solution' composed of 33 LG Display transparent OLEDs.

[Asia Economy Reporter Sunmi Park] LG Display has introduced a solution that utilizes transparent OLED installed on store floors as a new concept display for the first time.

On the 30th, LG Display announced that it applied the 'Transparent OLED Floor (T-floor) Solution' for the first time at 'Gwangya@Seoul,' the new flagship store of SM Brand Marketing, a subsidiary of SM Entertainment Group located in Seongsu-dong, Seoul. By applying transparent OLED to floors, which were previously limited in use, and transforming them into spaces that provide advertisements and information, the solution maximizes promotional effects and space utilization efficiency.

In the lounge floor of the 'Gwangya@Seoul' store, 33 units of 55-inch transparent OLED panels are installed. While displaying albums and idol goods (planned merchandise), various graphic effects and product information are implemented like holograms, providing customers with an unprecedented shopping experience. The transparent OLED panels can be connected like a checkerboard pattern, allowing infinite expansion to the desired size. Additionally, they generate less heat than conventional LEDs, making them suitable for indoor application, and are equipped with specially reinforced glass to safely withstand the weight of visitors and installations.

Currently, LG Display is the only company in the world mass-producing transparent OLED. This technology maximizes the advantages of OLED pixels that emit light by themselves, offering high transparency enough to replace existing glass windows, and being thin and lightweight. It is actively applied in various fields such as signage, architecture, mobility, and digital art.

Jominwoo, head of LG Display's Transparent Business Division, stated, “Based on the infinite scalability unique to transparent OLED that can be applied anywhere customers want, we will continue to discover solutions that enhance the usability of various spaces such as floors, walls, and ceilings.”