Lotte Duty Free Maintains 1st Place in Top 3 Domestic Brand Rankings

Lotte Duty Free announced that it has been recognized for its efforts to improve customer convenience and enhance shopping services, ranking first in all three major domestic brand evaluations in the duty-free sector. (Photo by Lotte Duty Free)

[Asia Economy Reporter Jeon Jinyoung] Lotte Duty Free announced on the 30th that it was ranked first in all three major domestic brand evaluations (K-BPI, NBCI, NCSI) in the duty-free store category.

The National Customer Satisfaction Index (NCSI) announced this month is a brand evaluation index conducted on customers who have experience using the company's products or services. A face-to-face survey was conducted targeting customers aged 20 to 59 who visited the duty-free store within the last six months and purchased products worth over $100, and Lotte Duty Free scored 81 points, securing first place.

Lotte Duty Free was also ranked first in the Korea Industry Brand Power Index (K-BPI) announced last March. It has held the top position for 15 consecutive years, winning every year since the duty-free store category was introduced. In September, it ranked first in the National Brand Competitiveness Index (NBCI), achieving a record of nine consecutive years of awards as of this year.

This year, Lotte Duty Free carried out various initiatives to improve customer convenience and enhance shopping services, including ▲adding a 1:1 inquiry registration function for non-members ▲conducting service improvement training for frontline customer service staff ▲expanding elevators at the Myeongdong main store ▲distributing sales operation guides to overseas store employees.

Additionally, through various ESG (Environmental, Social, and Governance) activities such as ▲expanding the introduction of electric vehicles for bonded transportation ▲introducing smart receipts ▲starting additional solar power facilities at the integrated logistics center, Lotte Duty Free created social value.

A Lotte Duty Free official stated, “It is meaningful that our efforts to improve customer shopping convenience have been recognized externally,” and added, “We will continue to prioritize customer satisfaction and do our best to provide customers with differentiated shopping experiences and services.”