Korean Hospital Promotion Association Examines New Year Hospital Branding and Marketing Strategies

6th Seminar Scheduled for the 15th of Next Month

[Asia Economy Reporter Lee Gwan-joo] The Korea Hospital Public Relations Association announced on the 29th that it will hold the sixth seminar of the year for its members on the 15th of next month.

Under the theme "2023 Hospital Public Relations Content and Branding & Marketing Strategy," this sixth seminar will examine the hospital PR environment for the new year and explore solutions covering all areas of hospital public relations, including content, branding, and marketing.

The lectures will be given by Lee Woo-cheol, Director of the Data Team at Jiwoo Company, an integrated digital marketing agency, and PDs Lee Ji-woon and Jeon Heung-ryeol, who are in charge of producing KBS's "Secrets of Life and Death."

Jiwoo Company, which provides innovative attempts and ideas through data analysis, will offer advice on enhancing medical institution brands. The production team of KBS's Secrets of Life and Death will examine hospital PR content that attracts public attention.

Non-members can apply for the online seminar until the 12th of next month.