[Asia Economy Reporter Eunmo Koo] Fashion platform W Concept announced on the 27th that it will open its first pop-up store in Seongsu-dong, which has emerged as a new fashion hub, showcasing the hottest designer brands of the year.
From December 2 to 4, for three days, the pop-up store will be open daily from noon to 8 p.m. in Seongsu-dong, Seoul, featuring a theme of exhibition with a ‘1st floor exhibition space’ and a ‘2nd floor color gradation showroom space’.
On the 1st floor exhibition space, the top 10 most popular brands on W Concept this year will be selected and introduced, along with an exhibition of color gradation objects by artist Haiihwa. Notable brands include ‘Frontrow’, ‘Ink’, ‘Recto’, ‘NeilbyP’, ‘Gijun’, and ‘Le September’, where visitors can find key winter items, accessories, and jewelry released by each brand.
On the 2nd floor showroom space, visitors can try on and purchase 140 outerwear pieces from over 80 brands available on W Concept. Large objects and art mirrors have been installed to allow visitors to experience the diverse styles curated by W Concept in an offline space, along with areas where they can freely take photos or relax.
To commemorate the pop-up store opening, W Concept is collaborating with cafe ‘Aufglet’ and perfume brand ‘Pesade’ to offer various promotions. Customers visiting the store will receive a 10,000 KRW coupon usable on the W Concept app, Aufglet’s desserts fitting for December, Pesade scent sample kits, and paper flowers on a first-come, first-served basis.
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