Harmony of Art and Technology... LG Showcases 'Ultra-Premium' Appliances at Global Performance Venues

World-Renowned Artist Joan Bourgeois Performance at LG Arts Center Seoul
Supporting 'Tilted People'... Realizing the Philosophy of 'LG Signature'

The ultra-premium home appliances 'LG SIGNATURE' showcased at the 'Tilted People' performance, conducted by world-renowned artist Joan Bourgeois and sponsored by LG Electronics. LG Electronics placed ultra-premium appliances such as the world's first rollable TV, wine cellar, and air conditioner in the 'LG SIGNATURE Hall.' (Photo by LG Electronics)

[Asia Economy Reporter Moon Chaeseok] LG Electronics has widely promoted the value of its ultra-premium home appliances, 'LG SIGNATURE,' in collaboration with a world-renowned performing artist.

On the 27th, LG Electronics announced that it sponsored the performance of 'Les Hommes Pench?s' by the globally acclaimed performing artist Yoann Bourgeois. The performance was held for three days starting from the 25th at the LG Arts Center Seoul in Magok-dong, Seoul.

'Les Hommes Pench?s,' which made its debut in Korea, is the performance that brought Bourgeois worldwide fame. According to LG Electronics, the audience experienced a performance that aesthetically expressed the astonishing human movements resisting gravity and heterogeneous space-time at the venue. Bourgeois's innovative approach, which breaks down the boundaries between acrobatics and dance, aligns with the philosophy of LG SIGNATURE that 'art and technology become one.'

LG Electronics also set up a special exhibition zone in the lobby in front of the 'LG SIGNATURE Hall' near the performance venue, displaying ultra-premium home appliances to captivate the audience. This showcased the 'ultra-premium value' of innovative products such as the world's first rollable TV, LG SIGNATURE OLED R, wine cellar, and air conditioner. The SIGNATURE Hall sponsored by LG Electronics is said to embody the brand value of LG SIGNATURE, which preserves the 'value of essence' and offers an experience where life becomes art.

Jungseok Lee, Executive Vice President and Head of LG Electronics Global Marketing Center, said, "We are pleased to introduce Yoann Bourgeois's artistic innovation to domestic audiences," adding, "We will continue to share the company's vision to create a better world with customers while staying true to the philosophy of LG SIGNATURE."