ScentOn Provides Fragrance Marketing Service at 'LG Art Center Seoul'

Producing Goods Containing Signature Scents

Goods made with the signature scent of 'LG Art Center Seoul'.
Photo by Jihun Bae, LG Art Center

[Asia Economy Reporter Kim Jong-hwa] ScentOn, a fragrance marketing specialist company, announced on the 25th that it has partnered with 'LG Art Center Seoul' to introduce a fragrance marketing service featuring cutting-edge spatial scent diffusion solutions.

Opened on the 13th of last month, LG Art Center Seoul is a newly constructed performance hall relocated from Yeoksam-dong to the Magok district, designed by the world-renowned architect Ando Tadao, known for exposed concrete and minimalism.

Since its opening, visitors to LG Art Center Seoul have been continuously praising the signature scent '136' that envelops the architecture and space alongside Ando Tadao's work, creating a buzz.

The signature scent '136' (Fragrance 136) of LG Art Center Seoul begins with oriental spicy notes of ginger and clove, followed by a calm blend of sandalwood and cedarwood, evoking an exotic feel. To add a fresh image, citrus floral notes of rose and bergamot are incorporated. Developed by 'Senberry Perfume House,' the signature scent was reborn by ScentOn to suit spatial diffusion, elegantly and richly diffusing throughout LG Art Center Seoul.

ScentOn introduced its proprietary technology, accumulated over more than 20 years, to ensure uniform scent diffusion in the main spot of LG Art Center Seoul, the 'TUBE' space, and the performance hall lobby. Considering various factors such as the high ceiling, architectural elements, temperature, humidity, air conditioning devices, and airflow, they presented an optimal customized scent diffusion technology. Upon entering the LG Art Center Seoul lobby, visitors can experience a soft, weighty woody scent and warm spicy notes that harmonize well with the simple space characteristics, allowing them to feel the luxuriousness and sophisticated atmosphere unique to LG Art Center Seoul.

Additionally, ScentOn planned, designed, and produced goods featuring LG Art Center Seoul's signature scent, enabling audiences to cherish the emotions, impressive experiences, and fond memories of performances at home for a long time. The goods containing Fragrance 136 are inspired by LG Art Center Seoul's signature space 'TUBE' and wavelength (波長), designed with graceful curves representing the gradually spreading flow of scent. They come in three types: diffuser, room spray, and paper air freshener, all available for purchase at LG Art Center Seoul.

Yoo Jung-yeon, CEO of ScentOn, said, "In fragrance marketing, while the scent itself is important, delicate diffusion techniques and aftercare that ensure the scent is felt uniformly and richly in any space are crucial. The fragrance marketing service applied at LG Art Center Seoul by ScentOn warmly envelops the space with the signature scent, providing visitors with an unforgettable experience, satisfying both our client and ScentOn."

Meanwhile, through its fragrance research institute, ScentOn offers optimal spatial scent diffusion solutions that combine delicate blending techniques and over 20 years of technological expertise to ensure rich and uniform diffusion in various spaces. It also operates the perfume brand 'Scentlier,' providing customized fragrance marketing services tailored to client needs by developing various goods such as diffusers, candles, room sprays, and sachets.