Able C&C Launches ESG Campaign 'Able Plus'... Donates Cosmetics Worth 375 Million KRW

[Asia Economy Reporter Moon Hyewon] Able C&C announced on the 25th that it will carry out the ‘Able Plus (able+)’ campaign.

Able Plus is an ESG (Environmental, Social, and Governance) campaign reflecting Able C&C’s management philosophy for a healthy life where every woman finds her own beauty and gains confidence. The campaign’s meaning is completed by combining Able C&C’s mission phrase “able” with the addition symbol “+” and shaping it into a heart.

Able C&C expects that through this campaign, awareness and trust in ESG management will be further enhanced among not only customers but also employees.

As part of the Able Plus campaign, Able C&C donated cosmetics worth 375 million KRW to the Community Chest of Korea, a social welfare organization supporting vulnerable women. The donated products include six major Able C&C brands such as Missha, A’PIEU, Chogongjin, Cellapy, Stila, and Lapothicell. These items will be delivered to vulnerable women in social welfare facilities nationwide.

Kim Yujin, CEO of Able C&C, said, “The Able Plus campaign expands the scope and activities of social responsibility toward women facing difficulties such as poverty, disability, and career interruption, and embodies efforts to move toward a better future. Able C&C will continue activities for vulnerable groups so that everyone can enjoy the right to beauty and realize the value of coexistence.”