Hugel Wellage Launches 'Real Me' Campaign Supporting Vulnerable Women in Partnership with Kia Cares and Seoul City

On the 24th, after holding the donation ceremony for the 'Real Me' campaign at the Kia Hope Seoul office, officials are taking a commemorative photo.
[Photo by Hugel]

[Asia Economy Reporter Lee Gwan-joo] Hugel announced on the 25th that it will conduct the 'Real Me' campaign in collaboration with the international relief and development NGO Hope Friends Korea Food for the Hungry International and the Seoul Metropolitan Government.

The 'Real Me' campaign is a social contribution program that Hugel's clinical derma cosmetic brand Wellage has been carrying out since 2019 to enhance the self-esteem of vulnerable women. Hugel has continued its cooperation with Food for the Hungry International and the Seoul Metropolitan Government since 2020. This year, a donation ceremony was held to mark the United Nations (UN) designated 'International Day for the Elimination of Violence against Women.'

Hugel donated 11,300 units of Wellage's bestseller product, the One Day Kit. The products will be distributed to six women’s protection centers linked with the Seoul Metropolitan Government through Food for the Hungry International and then delivered to vulnerable women’s households in the jurisdictions of each protection center.

Jung Min Cho, Executive Director in charge of Hugel’s cosmetics division, said, "Hugel continues the 'Real Me' campaign with the hope that it can provide a small but warm support to women in the beauty blind spots," adding, "We plan to continuously support vulnerable women so that they can lead healthy and confident lives."

This year, through the 'Real Me' campaign, Hugel is actively engaged in social contribution activities by donating over 110,000 Wellage products to local communities.