Hyundai Mobis 'If Mobility is the Body, Software is the Mind - Tiger Edition'

Increase Attention by Intuitively Expressing Technologies That Are Difficult to Explain

Jinho Park, Executive Director of Communications at Hyundai Mobis

[Asia Economy Reporter Hyunseok Yoo] Hyundai Mobis is a global automotive parts company focusing its capabilities on autonomous driving, connectivity, and electrification for the smart mobility era.

Hyundai Mobis strives to provide differentiated mobility solutions that combine software and hardware. Based on core competencies such as research and development and production capacity, the company is expanding its business into smart mobility, Urban Air Mobility (UAM), and robotics sectors.

This year’s campaign aimed to easily convey specific messages about these businesses to enhance the company’s image as a desirable workplace for external talent and to instill pride among internal employees.

Instead of listing difficult-to-explain technologies, the campaign lowered the barrier to understanding through an intuitive expression using the metaphor, “If mobility is the body, software is the mind.” To break away from typical B2B advertising images, creative devices that increase attention were incorporated.

Hyundai Mobis believes that innovation is not only technological advancement but also transforming the mobility experience into moments of joy and happiness. We ask for your continued interest and support for Hyundai Mobis’s efforts to create a cleaner environment and safer mobility for the next generation.