[Asia Economy Reporter Hwang Yoon-joo] NH Investment & Securities announced on the 24th that it will launch a real dating program called ‘Youngkkeul Romance.’ ‘Youngkkeul Romance’ is a real dating program reflecting the realities of people in their 30s and can be viewed on NH Investment & Securities’ official YouTube channel, ‘Investment Login.’
‘Youngkkeul Romance’ is a real dating program independently produced by NH Investment & Securities. As the subtitle “Sweet and Fierce Real-Life Romance with All Your Soul Poured In” suggests, it reflects the dating realities of people in their 30s.
The program is scheduled to premiere at 7 p.m. on the YouTube channel ‘Investment Login,’ with episodes 2 and 3 released on the 25th and 26th, and episodes 4, 5, and 6 released from December 1st to 3rd. Upon the release of the first episode, a comment event will be held where viewers can guess the final couple for a chance to win prizes such as a Dyson Airwrap and AirPods Pro.
Participants in Youngkkeul Romance each receive 10 diamonds as seed money and must wisely manage their limited time and capital to proceed with their dates. Diamonds can be used to acquire dating rights or to check the values of the other person, and participants can earn additional diamonds through games or transfer them among each other.
A key differentiating point from existing dating programs is that participants make first impression choices based on a portfolio of major values such as views on dating, marriage, family, morality, and economics, allowing them to find partners whose values match better than just appearances.
The program also maintains the identity of a dating show created by a securities company through a panel combining dating experts and investment experts. Kim Won-hoon of Shortbox, who has 2.3 million subscribers, appears as the MC. Dating expert panelists include YouTuber Kwon Gamgak and comedian Park Semi, while investment expert Kang Min-ji, a manager at NH Investment & Securities, appears to forecast and analyze the participants’ love lines.
Meanwhile, NH Investment & Securities completely revamped its existing YouTube channel to ‘Investment Login’ at the end of May last year to provide investment information that might be stiff for the MZ generation in an easy-to-understand way. The channel has gained great popularity by simplifying investment information. It has offered easy and interesting investment information through a diverse cast including Professor Kim Kyung-il, YouTuber Sinsa Imdang, weathercaster Kim Ga-young, and comedian Nam Chang-hee.
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