Asiana Airlines Opens Pop-up Store at The Hyundai Seoul

15% Discount Coupons for All Attendees in North America/Europe

[Asia Economy Reporter Kiho Sung] Asiana Airlines announced on the 24th that it will operate a pop-up store themed 'Travel Cell Laboratory' on the B1 floor of The Hyundai Seoul in Yeouido until the 4th of next month.

This pop-up store is part of the advertising campaign 'Awaken Your Travel Cells,' which Asiana Airlines released through videos on YouTube and other platforms on the 18th of this month. It is designed to allow visitors to directly experience the campaign message, which aims to revive the excitement of travel, in a real space called the 'Travel Cell Laboratory.'

The 'Travel Cell Laboratory' consists of a total of five zones: three laboratories themed around the travel departure process and destinations, including travel suitcases, airplanes, cities, and gardens, as well as a diagnostic room where goods are sold and events are held. Additionally, all visitors to the pop-up store will receive ▲up to 15% discount coupons for routes to the Americas/Europe, and through prize draws and SNS photo certification events, various prizes such as ▲air tickets to Europe/Americas, ▲model airplanes, and ▲brand goods will be offered.

Park Susang, Head of Communications at Asiana Airlines, stated, "Travel is the essence of business for airlines, but for the public, it is everyday life itself," adding, "We have prepared a special space and experience to help more people regain the everyday life of travel."