[Asia Economy Yeongnam Reporting Headquarters Reporter Koo Dae-sun] Gyeongbuk Province will participate in cheering for South Korea through a special discount event on the public delivery app ‘Meokkebi’ in celebration of the Qatar World Cup, a festival for people around the world, on the 23rd.
This event offers a 3,000 KRW discount to customers who order delivery food on Gyeongbuk’s public delivery app ‘Meokkebi’ on the 24th and 28th of this month and the 3rd of next month, when South Korea’s group stage matches take place.
A Gyeongbuk official stated, “We provide a 3,000 KRW discount coupon only to customers who order food worth more than 10,000 KRW. We expect that the number of customers using Meokkebi over the three days will exceed approximately 20,000.”
This World Cup’s group stage matches for the Korean national team are scheduled late at night and early in the morning, leading to an increase in delivery demand as many ‘Jipgwanjok’ (people who watch games at home) watch the matches at home.
On ‘Meokkebi,’ it is possible to link with local love gift certificates, and various discount benefits are available, such as a 3,000 KRW discount every Sunday, double discounts where franchise stores autonomously reduce food prices and provide additional discounts equal to the reduced amount, review events, and a minimum delivery tip compensation system.
Since its first service launch on September 9 last year, Gyeongbuk Meokkebi has been successfully operating with 3,000 daily users, a cumulative membership of 170,089, 9,019 franchise stores, 1.25 million cumulative orders, and a cumulative transaction amount exceeding 29 billion KRW.
In the future, various services such as traditional market shopping, local food delivery, and the establishment of a regional tourism platform will also be provided.
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