Optimized Product Recommendations Using Proprietary Algorithm
[Asia Economy Reporter Minwoo Lee] BankSalad is launching a mortgage loan comparison service based on personal credit information management (MyData).
On the 23rd, BankSalad announced that it will launch a mortgage loan comparison service that provides optimized interest rates and loanable products to individual customers by applying its self-developed product recommendation algorithm.
First, the process of entering customer information for product recommendation and interest rate calculation has been shortened, allowing users to quickly check optimized mortgage loan information. When property-related information is entered, the KB Real Estate market price information is linked to provide the market price and the maximum loan amount. Additionally, even without separate credit management data linkage, quick processing is possible through manual input of credit scores or consent to linkage.
BankSalad's 'Mortgage Loan Comparison' service has partnered with 10 companies across the entire financial sector, including insurance companies, savings banks, and online investment-linked finance companies (P2P), such as Hanwha Life, Korea Savings Bank, and Together Apps.
A BankSalad official stated, "We plan to expand the number of partner financial institutions for mortgage loans to more than 30 in the future," adding, "Based on the largest number of product partnerships, we will continue to advance personalized product recommendations optimized for individuals."
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